If you’ve ever torn a pair of sheer tights on the first wear, you’ve probably heard of Sheertex. The Canadian brand made headlines with its “unbreakable” tights and a promise to fix a problem most of us know too well. Lately, though, there have been questions floating around the internet about whether Sheertex is going out of business. There’s some backstory here, but the simple answer is no at least, not right now.
So let’s break down where those rumors are coming from, what’s actually happening at the company, and what that means if you’re a fan (or someone just checking out sales).
The Sheertex Business Snapshot: What’s the Worry?
Sheertex has been around since 2017 and quickly picked up buzz for its “indestructible” pantyhose and direct-to-consumer approach. The company runs its own manufacturing in Quebec and mostly sells online directly to shoppers.
But recently, posts online, including discussions on Reddit and Twitter, started asking: “Is Sheertex shutting down?” Some folks pointed to deep discounts on the site, while others mentioned layoffs. It’s fair to say the mood around the brand got a little nervous, especially among customers who’ve invested real money in multiple pairs.
Sheertex: Open for Business And Making It Obvious
Right now, Sheertex is still running business as usual on its website. If you head over to their official shop, you’ll see no mention of bankruptcy or any news about winding down. Instead, you’ll notice pretty active sales and some aggressive promotions.
Recently, Sheertex has been advertising things like 40% off best-sellers, flash lightning deals, free shipping, and winter “essentials” bundles. These aren’t the kinds of offers you see from a brand that’s about to disappear. In fact, it feels like they’re working extra hard to keep customers coming back and clearing out existing inventory at the same time.
The company also holds a Certified B Corporation status, updated in November 2023. That’s a voluntary certification companies get to show their commitment to social and environmental standards. The B Corp evaluation looks at everything from governance to environmental impact in the last review, Sheertex scored 86.7 points overall, with a 19.2 in governance and 24.9 in environmental impact. All that means they’re still working to uphold the certification’s standards.
Tough Times: Headcount Halved and Losses Mounting
Of course, not everything is rosy in Sheertex land. In early 2024, the company announced a “strategic review,” which in business speak often means big changes could be coming. Most notably, Sheertex decided to cut its workforce by about half. Founder Katherine Homuth said this was a tough move, but the company needed to get leaner to survive.
The logic behind the cuts was straight-up financial: Sheertex’s tights business, even with all its buzz, isn’t turning a profit. According to reports including direct quotes from Homuth they’ve been burning through roughly $30 million a year. That’s a significant cash drain, and it’s not something any company can keep up for long.
At the same time, a workforce reduction doesn’t automatically mean “going out of business.” Plenty of companies make these sorts of cuts to buy themselves time for a turnaround, find a buyer, or reshape their business. It’s a sign of serious financial challenges, but also an attempt at survival rather than a declaration of defeat.
Sales, Marketing, and Customer Engagement
So, what’s Sheertex doing about it? For one thing, they’ve dialed up sales and marketing efforts. Besides aggressive discounts, you’ll find bundle deals, flash sales, and even incentives like free shipping. These promotions often serve a couple of purposes moving inventory quickly and keeping customers engaged while the company works behind the scenes.
They’re also holding on to their unique selling point: tights that last. Even as they try new sales angles, the core pitch hasn’t changed much. You buy from Sheertex because you want pantyhose that won’t let you down, even if you’re hard on them.
Then, there’s their approach to customer service. The company continues to actively engage with questions on social media and email, addressing concerns about order fulfillment and returns. While some customers have shared mixed experiences, most seem to be getting their purchases as expected, which suggests operations are still up and running.
Where Sheertex Operates: Quebec Roots, US Connections
Sheertex keeps its headquarters in Sherbrooke, Quebec, Canada. Having in-house manufacturing lets them control a lot of the process, which is rare in the hosiery business. It also means that any changes in staff or production can be handled pretty directly.
Most of their customers are in Canada and the United States, although they do ship internationally for certain products. If you’re shopping in North America, nothing about their website or shipping practices right now suggests anything out of the ordinary. Orders are being fulfilled, packages are arriving, and the company is sticking to its existing policy mix.
So, Is Sheertex Closing Down?
There’s a big difference between having money problems and throwing in the towel. Sheertex is definitely facing serious financial stress $30 million in annual losses is a big red flag for any growing brand. The layoffs and talk of a “potential sale” hint that they’re exploring all options, likely including the possibility of new investment or a buyout.
But as of this writing, there are no bankruptcy filings, and there’s no official announcement about liquidation or walking away. The company is still selling, shipping, and openly marketing its products. Experts in retail will tell you: when a company knows it’s about to shutter, you often see signals like “final sale” policies, website shutdowns, or public-facing legal alerts. Those just aren’t present here.
It’s also important to note that the direct-to-consumer model can look very different than traditional retail. For brands like Sheertex, deep discounts don’t always spell doom. Sometimes it’s a way to move inventory before retooling production, or simply a method to keep cash coming in while they figure out a longer plan.
Especially if you’re interested in starting your own business and curious how fast things can change, there’s a lot to learn from these scenarios. You can read more about strategic pivots and brand survival at sites like Side Business Tips, where they break down real-world examples without the jargon.
Final Thoughts: Watch and Wait But Don’t Panic Yet
Right now, Sheertex isn’t shutting down. They are still in business, holding on with some creative moves and serious belt-tightening. If you’re a fan of their tights, you can still buy them, and your orders are likely to ship as normal.
The bigger question is what comes next. Will the company find a buyer or new investors? Can they get expenses under control before cash runs out? And will customers keep coming back as word gets out about layoffs and cutbacks? These are open questions and only time will really tell how Sheertex navigates them.
For now, though, the answer to “Is Sheertex going out of business?” is short and clear: not today. If anything changes, you’ll probably see it first in official company updates or through business news sites. Until then, shoppers have little to worry about unless, of course, you’re just concerned about snagging a few pairs of nearly unbreakable hosiery at a steep discount.
In summary, keep an eye on the news, maybe pick up a deal or two, and watch how this sustainable brand tries to stay in the game. Sheertex still has a business to run even if the future is a little uncertain.
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